Have KPI’s (Key Performance Indicators) set up to monitor progress. Review your stats? Yup we mean actually reviewing your web stats, sorry. This gets on Webbuddy’s list every year, because every year it’s one of the biggest differences clients can make to their online marketing. Spoiler: Nobody will ever care about your business more than you. One off Google and Facebook ad campaigns are fine, but if you really want to increase the effectiveness of your campaigns, get remarketing, get targeting. Meanwhile on Facebook you need to be generating your target audiences, where you target certain audiences then build campaigns around their interests/demographics. When users visit your site their IP address is recorded, when they re-appear on the Google network, your ads will appear in front on them again, increasing the chances of a return visit and/or sale. Next step, build remarketing into your Google ad campaign. Sure, you’re running online ads and have decent traffic to your website. In 2017 if you’re serious about your online advertising you’ll put your beautiful ads, your stellar content in front of as many people as possible, and then put the ads in front of them again. The only problem with them is 2011 is over. Generic text ads are fine, touch ho hum, but grand. The right people need to see your ad, post or video more than once. Much like ancient Egyptian times, Cats are back in charge!! Possibly, maybe. If you can get a cat into the video, it’ll get a million views. It has higher engagement rates and costs a fraction (per click) of text ads? This means a video on every page, a video ad campaign on Google, Facebook, YouTube and on. Seriously folks, if you don’t have a generous amount of video content you are losing out on one of the most important facets of web marketing. Webbuddy has been banging this drum for, for, for? Google see AMP as the best chance of that happening. In simple terms Google would like content to load instantly on your mobile. Page speed is already critical, but AMP is going to be a big part of optimisation in the present future. Google prefers sites that have it over those that don’t. If you want the techie speak, you can get the lowdown here – ĪMP is one of the key indicators in how Google rates mobile user friendly websites. It’s a way of accelerating web content for mobile devices. Most of you made the move to responsive websites 3-4 years ago, so far so good. Previously there was one index, where Google would give preference to (and highlight) mobile friendly sites. Google have started splitting their index (organic search rankings) in two – Mobile and Desktop. Another bow to Google and their way of doing things, reminder #2 – Google accounts for 97% of ALL search in Ireland. And Webbuddy agrees.ĪMP is on the Webbuddy list of must haves this year. Google has decided that these load times are unacceptable in this day and age. It’s 2017, you’re out and about using your phone, you click on a link it takes 10 seconds to load, you get bored, leave the site never to return! Thanks to LetsEncrypt (a non-profit issuer of SSL certificates), it is also much easier than it has ever been. Webbuddy’s suggestion would be to make the switch sooner rather than later. 97% of all search traffic in Ireland is through Google, so for the moment when Google says jump … The above are the standard reasons for SSL, good reasons one and all …īut … There is an even more important one – Google.įor over two years Google have stated that they will give preference to SSL enabled sites over those that are not ( vs in their organic listings. In 2017 no one should risk putting their unencrypted information on any site. If you have e-commerce on your site you should have SSL, consumers are more likely to buy from sites with SSL.Chrome users when faced with the “Site not secure” warning will leave the site, for good.Users with strict anti-virus software will have your unencrypted site flagged as ‘potentially unsafe’.Your end user, your site, Google, data thieves. SSL? The green padlock in the url bar to the left of the web address.īoth the green padlock and the (instead of mean the website is using SSL and sending encrypted data to your user’s browser making your site more secure. SSL? Yes, it encrypts information coming to and from your site. With that in mind here are Webbuddy’s 5 things you should definitely be doing with your website in 2017. Question – What’s the plan? Answer – World domination.
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